So Hov aka Jay Z aka Jay Hova released his “demo” tape for us with an image that has history. Of course, they aren’t talking about that but I WILL. Why? Because all artist/photographers should get their credit. It’s like a producer in music. Even though these days we don’t read cd insert credits like we use too and most the time producers don’t get their credits unless they know the business. BUT needless to say… this one is worth talking about. The same guy that took HOV’s demo photo is the same guy that was Biggie’s favorite photographer and was invited when most weren’t.
Same guy that has more than one pic of Jay Z.
And has images of Wayne when he was “little” and almost tat-less (making up words is cool).
And this IS NOT the first time this image has made it across the world. It is currently being shown in Paris, France at the Maison Folie Moulins as well as in Jersey City, NJ.
This photographer has been behind some of Hiphop’s dopest covers and in magazines from Time to Vibe.
This notorious photographer is known to many as Brother Ernie but professionally it’s Ernie Paniccioli
. Author of “Who Shot Ya?”, subject of “The Otherside of Hiphop” and last year inducted into the Hiphop Hall of Fame as well as most recently honored at Jersey City City Hall.
Who is still humble, wise an undeniable force in Hiphop. But as we know most of today’s Hiphop doesn’t honor the legends like they should. Maybe it’s pride. Maybe they want to be the cool one and not give any shine. I mean why wouldn’t you want to embrace the dude that took pics of you before you were “on top”? Just for story or nostalgia purposes at least. I mean his site is dope and does cover a lot of ill content with culture. Maybe Hov doesn’t feel or think that way but to me it makes the story more meaningful. What do you think?